FutureX Media and The Future of A Digitalized Africa

The right information brings knowledge. And knowledge is power. Sharing it is empowerment. -- Seth Godin

OUR WHY

Africa is our mother land and the growth of the continent is our utmost concern. The large portion of our youth, however, focuses on attaining greatness by running away from her.

There is no other way to explain this phenomenon than to examine the relationship that presently exist between Africans and their financial capacity. After all, Africans are looking for overseas opportunities because of greener pastures.

Many estimates and reports lauds Africa with high poverty, diseases and living below the standard. Perhaps, it is another set of lies to psychologically keep the continent under colonialism.

But I beg to defer that the situation is far beyond those political, ethnic and racial configurations. It is a mix of what I come to call universal knowledge bias and unproductive lifestyle.

Generally, all developed countries of the world attributes their growth to the entrepreneurial spirit their society was able to surmount. And, of course, the ability for startup to grow above and beyond board even to dominate in other countries.

But welcome to Africa where after 4 years that you are away to the university, the woman down your street that sells fish still retains the junction, but now with a dilapidated kiosk, deteriorating stools and rusting cooking utensils. Her supply capacity is roughly at the same level or even less than you used to know.

Our dear continent where the majority of people manage through life and business. Where opportunities to scale and conquer greater space and industry elude us everyday. Our companies rarely feature on the Forbes list.

Definitely, we are hardworking and it is true lazy is not the right word to capture our lifestyle. The better word is complacency.

Our Mission

FutureX Media sought to eliminate the generational cause of complacency that daily drains African businesses and we are starting by digitalising.

Our Presumptions

Assumption is the lowest form of knowledge. The arguments that follows are backed by universally accessible data.

Amazon is rated the largest store on Earth. With over $130 billion in assets and over $177 billion in revenue only in 2017.

Alibaba Group is another multinational internet business from China serving a wide range of market powered by information technologies. Its revenue in 2017 fly well pass $23 billion with total assets of $72.28 billion.

Facebook is by far the largest country if judged as one. The social media platform only served as the wealth source of more than 4 billionaires on the Forbes 100 list. Its revenue in 2017 is a gross of $40.65 billion with total assets of $84.25 billion.

Undoubtedly, the businesses evaluated above are popular brands you know of and patronized. Unfortunately, there are some parts of the picture you might not be aware of.

Foremost, all these conglomerates are once start-ups. They are once dorm room businesses no one believed will workout great.

However, in the absence of complacency, they all make it to the limelight and spread to other nations of the world grossing billions of dollars yearly and expanding their domains.

At this point, FutureX Media is a digital empowerment company that see Africa as a potential powerhouse with minds capable of dominating in media, technology, and marketing (which is fundamental to all).

We realized the problem of Africa is universal knowledge bias -- inaccessibility​ to detailed, structured and understandable context of a subject. We know about media, marketing and technology, we simply don't know where, when and the right mix to use.

We always talk about growth, change and development but don't have a clear guide to implementation. We just start, hardworking, and hope things will workout however hope is not a strategy.

As one of my oft-quoted sentence goes, a website is not an accessories to acquire when you are BIG, it is a necessary tool to become BIG. But, how many African businesses have understood this sequence.

Our Vision

We are on to digitalising all of Africa businesses, corporations and organisations.

By 2025, we look forward to have digitalised a million African business.

Let's Build The Future Together

We look forward to accelerating business growth in Africa through the power of digitalisation.

Amazon became a great brand to reckon with primarily because the business model rests largely online. Digital business proves more scalable than the physical counterparts.

While popular American mall like Bestbuy cease to exist after the dot com boom, Walmart thrive by embracing digitization.

With the information technologies like blogs, websites, podcasts, video sharing, and cloud computing reaching a large audience become far more easier and 100 percent attainable.

Most importantly, digitalisation gives the decision-making power to the consumer. You have the power to stick to brands that does it better.

At FutureX Media, we train and provide the right digital tools for African businesses that sought to scale. We provide e-commerce solutions, websites, blogs, artificial intelligence, cloud services, mobile applications and digital marketing.

Joining The Future Experiencers

You can join this tech startup to help share the future of Africans.

We are looking forward to recruitment and training open-minded individuals with entrepreneurial spirit that believes in this vision.

We are interested in:

Sales Leaders

Anybody can sell, and we all do here.

We believe in the rule of 250 which states that everyone is attached to atleast 250 people. Hence, focusing on your network we believe you can reach those whose business requires digitalisation at different levels and make money selling them on it.

Whether it's a website, blog, software or mobile application most businesses in Africa are already ripe to embrace these digital tools to ensure scaling. Now, it is your job to get them to know and sell it to them.

Definitely you will need the skills of pitching, marketing (both digital and traditional), public relations, selling, cold-calling, emphatic communication, negotiating and closing which are all skills we regularly train our team on.

Training: free
Period: regularly

Programmers

We are definitely not interested in coders. We want great mind with fairly good programming background who can solve problems.

If you are only an enthusiast who want to learn coding, FutureX Media is ready to train and recruit you.

Training:  paid
Period : 3 - 6 months

Content Creators

Whether you are on to graphics design, audio recording and editing, content writing or video creation.

Great website and applications always require all of these arts and we are ready to train and recruit you.

Training:  paid
Period : 3 months

Digital Enthusiast

If you are a type that find fun in staying with your gadgets all day running on data. We are glad to announce that you might be qualified to manage social media accounts, regularly updated websites and pull traffic around the web.

All these have its technical areas but we are ready to give you practical training on how to do it right.

Training:  paid
Period : 3 - 6 months

Denzel Washington's Top 10 Rules For Entrepreneurs

Denzel Hayes Washington Jr. (born December 28, 1954) is an American actor, director, and producer. He has received three Golden Globe awards, a Tony Award, and two Academy AwardsBest Supporting Actor for the historical war drama film Glory(1989) and Best Actor for his role as a corrupt cop in the crime thriller Training Day (2001).
Washington has received much critical acclaim for his film work since the 1980s, including his portrayals of real-life figures such as South African anti-apartheid activist Steve Biko in Cry Freedom (1987), Muslim minister and human rights activist Malcolm X in Malcolm X (1992), boxer Rubin "Hurricane" Carter in The Hurricane (1999), football coach Herman Boone in Remember the Titans(2000), poet and educator Melvin B. Tolson in The Great Debaters (2007), and drug kingpin Frank Lucas in American Gangster(2007). He has been a featured actor in the films produced by Jerry Bruckheimer and has been a frequent collaborator of directors Spike LeeAntoine Fuqua and Tony Scott. In 2016, Washington was selected as the recipient for the Cecil B. DeMille Lifetime Achievement Award at the 73rd Golden Globe Awards.
In 2002, Washington made his directorial debut with biographical film Antwone Fisher. His second directorial effort was The Great Debaters, released in 2007. Washington's third directorial effort, Fences, starring himself and Viola Davis, was released on December 16, 2016, and was nominated for the Academy Award for Best Picture.
Source: Wikipedia

Denzel Washington's Top 10 Rules For Entrepreneurs

With the help of YouTube Channels and blog posts, here are my curated top ten rules for success by multiple award winning actor and producer, Denzel Washington. Enjoy and remember to leave a comment.

1. Bring Your Dream To Life

It is one simple thing to dream, it is a hard one to make it happen. Washington believes bringing your dream to life remains the most important facet.

You can simply die as a chicken. The greatest mistake should be to fear failure more than mediocrity. Mediocre life don't speak dreams into existence.

Before one can bring a dream to life, struggle and persistent is essentially a huge part which most of us tries to evade. 

#2. Dream Need Goals

Definitely your entrepreneurial journey starts with a dream, a desire, a potential possibility you want to see in the world. But it mustn't end there. Your dreams need goals.

The gap between dreams and goals is slim. Let get it all clear.

Dreams show us the destination before we get there while goals train us to get better.

Having goals is all about creating systems, processes and guiding light towards attaining our dreams. Simply put, goals are dreams put into action. They require work.

#2. Aspire to Make A Difference

This is perhaps one of the remarkable thing any entrepreneur should not left behind. You must simply start with why.

Definitely there must be a wrong to correct. Always be on the edge for being different. Steve Jobs often say that we are no there to do it better, we are here to do it different.

I think this should be the mantra of any entrepreneur who sake to make lasting impact in the world.

#3. Ignore The Opinions of Others

In this era, the bunch of us are slaves to the opinion of other who actually don't understand how we tickle. Who don't care to know what we love and what we don't.

Everybody have an idea. All of us have opinion to give. And the best thing you can do to the opinion of others in this crazily crowded world is to ignore them.

Of course, you may choice to follow the advise of your mentor or business partner. But if anything doesn't go well with you learn to say NO!

#4. Don't Compromise Yourself

The question is what do you stand for? What doesn't your brand represent?

If you stand for nothing, you'll simply fall for everything. Learn to be yourself. Never compromise you stand.

If you are moralist, stick to be so. Don't let anything influenced you others unless it is right from your heart.

6. Share Your Gift

Your gift is not worth the sacrifice if it can not impact the life of others. Givers are generally leaders.

The more you can give yourself back to the community that helps you grow, the better. You can only improve by sharing your gift.

Talents which are stored away withers and loose relevancy. Sharing your gift with the world will definitely helps improve it.

7. Work Hard

Hard work don't kill.

Any statistical display of figures of how hard work has killed people of a region needs a deeper look and reflection. Those who died of idleness are far more.

8. Fall Forward

Any failure in life is an opportunity to learn another way that it can't work. Use your failure as a catalyst to your success.

Don't see failure as a dead end. It is indeed an enormous learning curve that you can utilize to serve as the force to push you more to your goals.

9. Take What's Useful

In everything, take what's useful. Learn the most important areas.

Seek the good side of everything, Pick the useful stuffs out of any situation. Always see the bright side of every darkness and pick what you will be needing for the future.

10. Tell Great Stories

For an entrepreneur to succeed there is a great need to be a salesman.

Entrepreneur constantly  sell their dreams and anyways in the business of negotiating and selling their products. To survive in world of selling, however, one must be a great storyteller.

Denzel advises entrepreneurs to be great storytellers in other to connect with the world and sell themselves and the products.

Bonus: Don't Quit

Quitters are losers. No one ever win the race quitting! 

If the success you through sought for are important and mean something to you.  Don't quit!

3 common mistakes that ruin startups in first year

We are in the age of entrepreneurship. Thousands of businesses rise everyday. Of course, like the sun they rise in the morning and set in the evening. Tomorrow, the vicious circle continues.
Truth is, 8 of 10 of these businesses are lit by young bootstrappers that struggle to make something of the dreaded economy. In fact, it is often one of their giant leap by kicking a business off the ground to face the possibility of failing.
Despite the huge sacrifice of tuition fee, a gamble with the education career and summing up courage to start a business, many young entrepreneur still fails woefully after the first year in business without any bulletproof insurance backup plan.
I sincerely give you my condolence and felt aggrieved for your previous failure. But, I am not writing to console nor cry with you. I am here for a more serious bargain. I only want to script some senses into your tick skull.
Do you know you author your business failures? Forget it. It is not the economy, not the recession, not the government, neither it is the bad policies, nor the tax agencies, but you.
Without any further ado, let me simply show you three vital stages where you are getting it all wrong with your startup business.

— Right Idea

No matter how much you have sacrifice for a bad idea, it can’t change the subject — it just won’t work.
One of a biggest problem many new entrepreneur are facing in current time is jumping on an idea and believing it to be original because no brand made it to the front page of Google with the same stuff.
Maybe you should retreat and rethink. Ideas are too cheap to think it is uniquely yours. And the fact that it is new and fresh to you doesn't account for its success in the market.
The questions you are to ask are not of whether your ideas are original but how marketable are they.
I have meet entrepreneur with business ideas that are actually out of point. Clearly unbrandable neither marketable. The haul is that the idea is original.
Don’t confuse original idea with a sellable one. You may have a brand new idea (which is probably a lie you are telling yourself), yet not to be able to make a single sale.
It is just the high-time you rethought your business idea and deem it fit as marketable and sellable. Remember, it doesn't necessarily it is that new or original. The world only need an idea that works.

— Right Market

Here it is: you seriously need the right market too. Right market is not just the assumed psychographic of people that probably have no interest in you innovative products.
The right market is the realtime stats of who your products solve their problems. They are the ready demands your products should cater for.
One of the dying industry of our time is wristwatch repairs especially in less economically vibrant settings. I, myself, barely buy expensive watches not to talk of repairing them with exorbitant amounts. Definitely targeting persons in my psychographic is a wrong deal for any watch repair business.
Dear friend, rethink your business idea and fit it for the right market. Recognize the importance of ready demands before dishing your current career to face any sort of entrepreneurial pursuits.
In addendum, note the gateways to your industry and master how your products can break through the walls. No strategy is no market.
The more inbuilt a sales strategy is the better. Uniqueness of a product matter but more importantly is the market it seems to cater for.
Get your market in the right coordinate and the rest is to bill your customers in the right proportion.

— Right Billing

There are two fundamental assumptions that can limit the growth of start-up entrepreneurs
  1. Not worth paying for
  2. Not worth that much
The sooner you delete these limiting beliefs the faster you experience business growth.
First and foremost, anything that is not worth paying for is not a business. Definitely you are reading this because you are business and not running a charity organisation. If so, why do you assumed your services are not worth paying for.
If you are in the business of delivering values in whatever forms, you are ordained to earn from that. There’s no other way to it.
Realising you need money to feul you energy at business is your first step to probably billing and pricing of products.
Secondly, you need an accurate measurement of value against price.What makes your products worth more than the average market price or lesser than your competitors? On what grounds are your prices justified? What is the defining nature of your services or products, and what added value should cost the buyers the more?
The more clarity you could attain asking those questions determine how way you do with your billing schemes.

Conclusion

Entrepreneurship is not only about taking massive actions and unreasonable risks. They are making factors that account for business success which make be taking with high esteem.

5 Business Myths StartUp Entreprenuer Should Never Believe!

Business Myths

We have been experiencing growth at FutureX Media. With range of newly developed products, innovative campaigns that yield results, growing numbers of devoted customers, and in other areas.

What I however observed is that these increases are not born of new influx to the business, they are primarily fruits of eliminating and reducing some of our limiting beliefs.

Myths are terrible. They come to us as reality. If one is not careful, they dominate our thought system and even make us focus on the wrong stuffs.

More of these myths underscores startups and FutureX Media is not excluded.

Our potency in the web design and development space had faced series of turbulent owing to our own shortsightedness and limiting outlook. In fact, we have lost some potential customers and promising deals along the way.

Without further ado, let's get into these untrue assumptions that may also be hindering your startup growth.

#1. Someone Can Steal My Business Idea

What?

You've got to be kidding me. Really, you thought that too.

That's exactly disappointing and it is a thought you've got to let go quick.

If that's what is holding you back from developing your ideas into reality, then you are deadly wrong!

You just be careful with whom you share your heavenly precious business idea. Anyways sharing your ideas with valuable people will help tremendously improve it.

#2. I am not BiG Enough

Well, maybe you shouldn't start at all.

You need to start believing that you are big and strong enough to take on important business challenges. It is the only path you got for greatness.

Sometimes last year, I was also with this mentality that I am not big enough to write a secure website from scratch. I often result into adopting the established content management systems.

The truth is: the team could built it but I was so paranoid about the infringement of hackers and other possible risk our customers could faced if anything goes wrong.

The beauty is: known CMS are great with built-in securities and easy of customization. But there is a shortcoming for any developer team, CMS can limit programmer's creativity and heart of adventurous discoveries.

But now, we have decided to face the brutal facts in other to scale further beyond the boundaries. We quit our not-big-enough fear for the greater pursuits. It is fun to take on the big fish, they are probably within your control.

#3. Customers are Always Right

Probably you are right but it is just not every time.

Some customers can be frustrating for Start-Ups to manage. Some of who help hinder the growth of the business.

Get rid of this limiting belief if it is affecting your business in one way or the other. However, it doesn't imply being rude to your customers. Remember, they are the soul and spirit of business.

#4. Every Transaction Must Produce Profit

Never.

The more you focus on recurring customers the better. The game of business that will scale is not short-termed.

If you are in business for as long it takes to become a billion dollar company, then you should probably focus on the long term game of keeping customers even at the cost of making profit on one of more customer.

That's why first year of many hosting companies are ridiculously cheap. Don't hesitate to loose profit or even incur manageable lost on new customer deals in other to keep them. It is generally easier to monetize existing customers.

Murder Your Fears

Murder Your Fears - Timmy Brain
Two months ago, I was in Osun State to bury my grandmother from the mother side. She was a wonderful woman. Clearly, a decent entrepreneur with wit and discipline.

My experience living with her as a young lad in elementary school give me the basic foundation that become the building block of how I construct and see the world.

So today I try to figure out the impact of  grandmother and wish most shape my life purpose.

It is a message that will probably nudge everyone of us to take action. Perhaps someone will get struck to act on his dreams.

Early 2000, I was living with my grandmother. She was a farmer, petty trader and she sells Fufu. I and my siblings alike hawk for her everyday the sun shines except Sundays.

Every weekend we visit her farm to dug up Cassavas during harvest time or plant in its season. It was on this farm I learned an important approach to success.

On the farm, there were these three stones we seat pots for cooking with firewood. The first thing I observed about these stones is that they never fall pots if they’re in relative heights and size. The pot will not tilt sideways nor turn upside-down.

With these, even at my young age, I realized that a tree can’t make a forest. Everyone needs the help of others. In fact, one must work with people of like minds, dreams and vision before anything good can work out.

Also, I compare the stones at home with the ones in the farm, and I discovered that the six stones were each on their own weighty, strong and firm. They’re not feeble. They are quite a resistance against any invasion. They could withstand whatever weight the pot carries. Hence, you don’t only need the support of friends but friends of equal strength or more. Ones whom feet hold ground, and firm with their purpose in life.

One other thing that amazes me is that I remember fearing that differ sizes of pots may break my law of stability for three stones. So I do ask my Grandma whether the smaller pots will not turn over. But every time I asked her, she returned with the same reply:

“Place it first.”

Then I’ll place the pot on the burning flames.

Damn! It works.

That’s the way it works often times. Only in few cases, it does require a small pebble or stone to hold the pot firm.

In most cases, however, it beats my expectations and works perfectly good without extra inputs. There I learn there’s nothing that cannot work good unless we decided not to give it a shot.

In every facets of my life, I endeavor to place it first as my Grandma commanded. I give a push, no matter what slim chance I may seemed to have and often it just smart up with no or little add up.

I advice you too to “place it first”. No matter what size or shape you hold, place your pot first.

Not trying is not winning. No input is no output. Not giving your shots is loosing it all. It may merely requires a pebble to fix the rest. Do it anyway so you won’t have a book of regrets later.

Go be the best you can be. Remember no one is better than you.

If you see yourself a poet, submit your poems for possible inclusion in journals. No matter how whack you think you’re, place it first. Join the swarms of poetry contests around. You might become the next poet laureate.

As an entrepreneur, endeavor to do the same. Submit your proposal to that office. Make the sales call. Pitch that client you have been having doubt about since January.

Start your business today. Don't wait for any big idea. Work with the ones you already have in your charge.

12 Ways To Write Better

12 Ways to Write Better - Timmy Brain
We are all writers now.

Whether you write blog posts, emails, tweets, text messages, or Facebook status, you are no less a writer. No matter what medium you  choose to express your thoughts, you’re a writer, and here are a few tips to help you write effectively:

#1. Be Conscious of Your Casual Wrings.

If you are serious about writing better. Then you must treat your most common forms of writing seriously. Before hitting the post/send button, always check for content, punctuation, misspellings, and ask yourself at least these four questions George Orwell recommend, in Politics and the English Language, for scrupulous writers:
  • What am I trying to say?
  • What word will express it?
  • What image or idioms will make it clearer?
  • Is this image fresh enough to have an effect?
Being more deliberate with your common forms of casual writing will automatically make you become more deliberate in other mediums.

Expand your vocabulary to ensure a more precise writing. There’s no need to use a 12 inches word when 2 inches will suffice, but having them in your writer’s kit will allow you to use the most appropriate one for the job. Because sometimes you need an ax, sometimes you need a chisel. So pick a word a day and use it at least 21 times in your conversations with others for that day. The useful words will stick, and your vocabulary will expand. Just remember words are your tools, and you need the best of them.

#3. Write Daily.

Do you remember Lamarck’s law of use and disuse; it works perfectly with writing. Writing is a muscle: If you don’t use it, you lose it. And the more often you write, the more you get better at it.

Get me right.

I’m not saying writing is beans. Even sometimes I find it hard to write two paragraphs on dry days, but even then, writing daily is the only antidote I could from the expert. You can start out by free-writing a set word count per day — writing about anything every day. I recommend you should start a blog to keep to the track.

#4. Punctuation. is. Pace.

Make sure your mechanical accuracy is accurate. Don’t use comma where full stop would be more appropriate to keep your pace. To add variety, velocity, and cadence to your writing, play around with different punctuation: periods, commas, dashes, colons, semicolons. Note that short sentence evokes tension. While Longer run-on sentences help establish a frantic, hurried rhythm — a feeling that the pace is picking up as the words tumble onto the page.

#5. Vanity is Useless: Avoid Redundancy.

Omit needless words, sentence, or paragraph.

Many blog posts (mine inclusive), books, emails, and memos are littered with redundancy from solipsist digressions to unnecessary intros and avoidable asides and drivel. Ditch the nonsense and state your points.

Whenever you’re in doubt, scrap your first two paragraphs and see whether your writing improves.

#6. Don’t Waste the Readers’ Time.

Keep it short and simple (Kiss). It’s not only an acronym; it exactly how good writing works. Don’t be selfish to force a reader to read for 10 minutes something you could have conveyed in 60 seconds. If you want to earn your reader’s trust, don’t waste her time, and she’ll come back for more.

#7. Use Active Voice.

Active voice makes your writing more vigorous and concise. The active voice describes a sentence where the subject performs the action stated by the verb. While in the passive voice, the subject is acted upon by the verb. The passive voices also entail longer sentences, and sometimes, undisclosed subjects which can make the sentence appeared awkward and vague and even confusing.
Examples of Passive and Active Voiced Sentences
No one responded to my sales ad. (active)
My sales ad was not responded to by anyone. (passive)
The wedding planner is making all the reservations. (active)
All the reservations will be made by the wedding planner. (passive)
Susan will bake two dozen cupcakes for the bake sale. (active)
For the bake sale, two dozen cookies will be baked by Susan. (passive)

#8. Rewriting is the Essence of Writing.

I’ll not say much on this, but read this piece of advice by Cottrell, S.,in his book, The Study Skill Handbook, 2nd Edition:

‘Most experienced writers rewrite their work over and over, refining their thoughts, finding a better way of saying something, making a long-winded section a bit briefer, or adding more details to develop an idea.’ (Cottrell 2003: 146)

Just ensure that for every one hour of writing you did, spend three hours for editing, beautifying, and rearranging your work into something more concise and active voiced.

#9. Narrative Urgency.

Each sentence is important, and it must serve a new development in the tidbit transition: Your first sentence must propel the reader to read the second . The second sentence must also inform your reader the next is important. And so forth and so on to the very last.

Let your composition be coherent: moving with a gradual pace from the general to the specific. Meanwhile, you must mindful not to lose touch with your readers. If a sentence is not moving the narrative forward — simply omit it. Because it’ll kill the narrative velocity that keeps the reader on.

If your narration begins in a relaxed voice, don’t start rushing it in the middle. If you start with urgency, don’t halt in between to explain for too long — it’ll kill the reader’s urge.

#10. Adverb too Many Adverbs.

The overuse of words ending with -ly shows a writer as unprofessional. A man in a story isn’t incredibly huge — he’s agile; the sky isn’t very blue — it’s azure. Find the right words to avoid using adverbs as crutches.

#11. Know the Rules; Then Break them.

Read books on grammatical usages. Learn the nuances of grammar rules, so you know how to break them properly. I recommend two books for you to understand the guidelines of good writing: Elements of Style by William Strunk and On Writing by Stephen King.

#12. Read More on Writing.

Get recommend books, updates, posts from writings blogs and writing coaches to improve your writing. No matter your level of competency, there’s still room for improvement.

If you learn from this post, kindly click on the share buttons to help other writers learn from it.

10 Things I Learned in My First Year in Business

On August 4, 2016 I bought my first domain for a customer. The first time I am working on a project outside my own. That day marks the birth of my web design business – FutureX Media.

Yesterday, we account for our one year in business, and we are happy to have landed a huge six figures revenues over the course of 365 days.

Within the year, we have worked with about thirty customers and registered over 24 domain name and built and rebuild websites. 

For all these 12 months here are the top ten things I learned.

#1. Know Something before you start
Sincerely, not until now that I appreciate the things I have learn before I started. So questions like what are domains? Why hosting? Where to host have steady answers in my brain.
Most importantly, even before I choose this path I have been devoting my time into learning how to sell, market products, convince people about it and the rest of the marketing tactics.
It then makes it easier for me to get started, train my team and send in sales. All the readings finally tell on the way I motivate my team.
I also clearly understand that I recent book I read by Ramit Sheti was one of the thing that inspires me to take action and it was a single line that says:
“you can make money doing anything”

#2. An Eye for Opportunities
One of the mantra we chew for months is to see men as men and tree as tree.
But forget it, we meet some customer with buying behavior similar to the symptoms of Epidermodysplasia Verruciformis - we could neither conclude whether they are tree or men.
Well, we have least of choice to control the aura. Nonetheless, I think we are more susceptible to seeing to opportunities others may find hard to see.

#3. Offer to Help
I know I never knew August 2016 will be the birth of what I finally named FutureX Media. I only offered to help. And then I saw the boundless opportunities and how much more people will need my help and ready to pay me for doing so.
The pastor at His Presence Apostolic Church International Ministry called my younger brother to come help him create a professional email, so I eavesdrop when my brother said he doesn’t have such technical knowledge and I decided to step in and help, not financial string attached.
I know of a web hosting services that provides that at a reasonable price of few dollars for the first year offer.
I articulated my points, and he buys in. He then introduced me to a church member who also want something of such for her orphanage home. That’s where the business kick-started.

#4. The World is not that harsh
If anything, this is one of my core message. I mostly echo this when I look forward to motivate my team to go marketing. The world is not that harsh, go ahead and make the sales call.
Many people will probably say NO, but you will soon get use to it and realize how important those NO are for you to move forward.
We received a heck of NO. And we hope for more in the new year. The frank NO doesn’t make the world a hell for business to strive and thrive, it only teach us to create better values.
#5. You need a team
There is a common saying, if you want to go fast go alone. If you want to go far, go with others.
There are limits to what you can attain alone. You surely need a team, no matter how weakly coordinated you find them to be. Sincerely, you can not market alone, code yourself, speak with all customers, monitor the trend, research products changes, determine design combinations and patterns. You will probably die soon than we thought.
Jokes apart. Your team is perhaps going to be your most important asset as start-up.

#6. Marketing is everything
If you cannot sell yourself. If you cannot connect with people, read thoughts and understand fear, don’t think of starting a business.
Don’t buy into the lies of remarkable products sell itself. Maybe they are right, but it just don’t work here. Remarkable products that nobody knows about is as good as dead.
Unless you seriously market yourself and your products, nobody gives a damn. Thank God I learned this early to welcome good marketers as Bamigbade Joshua on board.
During the business year he landed how about 10 customers, then I pay him his commission accordingly.

#7. It’s not about you
I am guilt too. I thought it’s all about me at first. I initially the business exists to feed my ego or clothes me with latest Versace and Gucci.
That was one of my dumbest thought because I learned the truth that the business is far from being about me, it exists to sell problems. For FutureX Media, it is solutions to digital problems and marketing.
It is more about the customers, the team and maybe a little bit about you.

#8. Appreciate your team always
Your team are made of humans that will develop fatigue, annoys you or even do something that will knock you out. But there are darling you need to have a great business life.
They are my strength and sometimes my weakness. We had moments that matters together - Harsh discussion, cold negotiations, hunger times, commission troubles, who gets what, when and how?
The best thing is you can do - always appreciate their efforts. Thank them for buying your dreams. Have your little ways of appreciating them. Offer help in trouble times.

#9. Relationship before leadership
This is by far most important. If there is no team, no business. If there is no great leadership, no team.
Leadership starts with relationship. Having robust and value laden relationships have greatly helped me in building the world best digital marketing and web development team in human history.
You doubt that? Try us out…
#10. Constantly learn along way
Keep learning what matters, brutally cut the abstract off. Go more practical and learn more in areas that dealt with your customers needs, demands and possible wants.
The curve of learning is always rising up to the right. Don’t expect your customers to demand the same products you served them two months ago. They just love to see new innovative touches. Those don’t come without further studying and digging deeper on your products.

#11. Customers first
How many times have you heard that cliches? Maybe a few thousand times. I think they are right, your customers are of great importance to the survivor of your business especially as a startup in the early days.
If you are not ready to mourn the death of your business, just chair the customers first. They are the breath that keeps your business alive.
#12. Gain later
I will be mostly disappointed, if you are like me expecting huge profits and returns from your first year in business.
Business is one of the game the wins come later. We rolled in a fair sum but the larger of it goes back into solidifying the business.
More importantly, first year means something like the bonanza or customer tasting year to me. So I expected just enough to foot the bills, give commissions, and keep the business going and that is what you should probably envisage too.
Anyways, your business case might just be different from ours. We are into web development and digital marketing for small and medium scales business, and this may join the reason for the low marginal profit.

Bonus: #13. Don’t place anybody on salary
I think that statement is clear and straightforward.
The reason you may ask is that you are probably going to face a lot of downtime months which paying salaries may become extremely hard and if any of the workers decided to leave at these moments, it may cause the end of business.
I have learned these before I ever call anyone on my board, so it has often been a first conversation about commission percent and formula rather than how much I am willing or he is ready to pay/take per month.
Commission means you get paid only when you could probably land a deal or work on a project. No project, no pay. No sales, no pay. Little stress from both sides.
Conclusion 
The above are my topmost lessons from my experience in the 365 days cycle of business. I look forward to learning more lessons in my second year.
Thanks to all those that believed in FutureX Media and considered working with us. We are deeply grateful.
We promise to always deliver the best that we could produces. Constantly learning and improving to meet your demands.

PHP for Beginers: Introduction

Yesterday my friend from Cray Visibility challenged me. He asked me why haven't started teaching what I know best on my blog?

"Oh! What I know best?" I froze my face to inspect what he meant by that.

"Yes, you only talk about entrepreneurship and blogging, you never dare to see whatever your readers love to code." Deji replied.

Well, that was the conservation. But I doubt it actually goes that way, it's all in my head after all.

Even at that, I pondered overnight about his points, so I decided to start teaching Programming on this blog without quitting entrepreneurship and blogging.

What do you think about that? Comment below.

Anyways let's get started with my first programming language, PHP. Wait a minute...

What is Programming?

Programming is given structured and detailed instructions on how a computer(s) should execute a task. It is primarily more about thinking in abstractions on how a system can concurrently, procedurally or instantaneously address a given task.

In a rather less verbose but technical words, I mean you program by given a computer instructions on what to do simultaneously side-by-side, and what to do one step at a time, then instantaneously - doing something at the instant or presence of something else.

These definitions may not meant what is specified in the Oxford dictionary of English, but for me, it has captured all I have learnt about programming.

Programming Vs Coding?

This is a strong battle we should handle but proceeding. Many newcomers mistake coding for programming.

Well enough, the two ideas are interwoven but there is a slight shift we need to iron out. First, coding is about practice the art of writing in computer languages like Python, Swift, PHP, Ruby or name it.

The gist behind coding is that you want to get better typing in syntax of these languages. You may actually not be doing anything worthwhile. It is just you struggling with your codes.

When it comes to the proper use of the word programming, it is just about solving problems. It is more about thinking in abstractions and coming up with solution on how large projects connects, which data should your database primary key, should you go Object Oriented or leave it Functional?

Those are the questions that demands critical responses. You can learn a programming language overnight and stay coding in the language, hence you become a coder but you may not have become a programmer yet.

PHP and The Web

If you want be a web developer that could probably work on 80% of the world websites, you must learn the number web-server lingo, PHP (PHP: Hypertext Preprocessor).

It is a language that started out as Rasmus Lerdorf  sever side scripting language to mange his websites in 1994. The language gradually grow to become prolific for web development that top websites as Facebook, WordPress and Wikipedia had no choice (or maybe that have :}) than to use it.

The first reason why you should consider picking PHP is that it is excellently simple for newcomer. And more importantly, it have a very robust documentation.

Apart from the web, PHP can also do other functions as Command line scripting and Desktop App Development through the GTK project.

Enough of the talks, let's get started with data.

What are the Tools You Need?

First, you need to download and install PHP interpreter, follow the instructions give here. 

Second, get a nice text editor with a great autocomplete feature. I prefer you use Sublime Text or VS Code.

You already have a working browser, you don't need to download any specific one. The one you are using to red this article will do.

Everything is Data

Yes, in PHP and every other programming language you will later come across in your programming career, the simple fundamental is that every is data.

So what does programming help you do?

You program to manipulate, structure, encrypt, allocate, store, and retrieve data. It all starts with the input which is the the address of this article URL that you input into your browser and then you gain full access to this article.

I may as well secure this data, by asking you for username and password before you could read this article or pop a subscription to my mailing list out. All are data, and the manipulation of these data is the need to instruct the computer on how to utilize them.

So what does data look like?

Well from the Text you are reading, to the Audio you buy on iTunes, and lots of funny cats video you watch on YouTube. You are simply interacting with data, loads and loads of them.

In PHP, however, we primarily have eight data types.
  1. String
  2. Integer
  3. Float
  4. Boolean
  5. Array
  6. Object
  7. Null
  8. Resource
Let's explain all these data type and in later parts of this tutorial we will explore how they connect together.

Strings are long texts. It is simple a combination of characters wrap with single or double quotes.

Example: "My name is Timmy Brain", 'Hello World, I write PHP code'

 So let put this into use, open your SublimeText or Visual Studio Code (from now on I will refer to them as text editor).

Create a new document with Ctrl + N and save it as hello-world with PHP as the extension name.

Example filename:   hello-world.php

To start a PHP scripting, you will need a simple opening and closing tags. You should be familiar with what tags look like especially if you are not new to HTML too.

But the tags in PHP is quite different from that of HTML. It goes like this:
<?php #the opening tag

?> #the closing tag

The # is called the comments sign. Anything after the # is not read by PHP interpreter just like in most other programming language like Python, Ruby and C.

To be continue...

5 Reasons Why You Should Be An Entrepreneur

Not everybody will definitely start a business, but we can all add the suffix of "preneur" to whatever good we found ourselves doing.

It's not all about you quitting school, learning programming, starting a blog or investing in Berkeley Hathaway. The common denominator among entrepreneurs and top doers is the the ability to process issues and manage risks, see opportunities and give it a home run.

Entrepreneur primarily push themselves out to the the world. Relentlessly pushing that singular objective even in face of thunders. Think of Elon Musk, Warren Buffet, Steve Jobs, Patrick Bet David, and other successful names that move this era.

These people are similar in two instance. One, they are currently rich, famous and impacting lives. Second, they have stories of struggles and hustle behind them and even at that they choose to remain as entrepreneurs.

So why should you consider being part of the big family. You may end up liking the track...

1. Don't Die A Chicken

I recently heard a story about an eagle egg found by a farmer by the road side. The farmer take the egg and hatch it among his hen and the eagle grow to become much like the hen. The eagle fly mere as the hen can. One day, the hen saw an eagle flying above and comments to the "fellow hen" what's that flying in the sky. Then an hen respond, that's an eagle -- the king of the air. Father of all other bird, the magnificent and all powerful eagle.

 Don't bother yourself, you can never fly like him. So the little eagle accepted and grow up to die as an hen unaware of his identity. If you probably don't wish to die as the hen. You got to learn to fly.

Look within yourself to see your entrepreneurship strengths. Chances are that you are loaded with many unique products the world is yet to experience. Killing all these potentials means doing as an hen while you should rend your wings in the sky and fly as the eagle that you are.

2. Save lives

This is perhaps one of the cogent reasons I choose to be and remain an entrepreneur. Think of job creation, philanthropy, technological development, innovation, etc. they all have entrepreneurs as the pioneers.

The job entrepreneurs create, bring opportunity for someone to feed his entire family and even pay for the bills of his dying mother on the sick bed.

Think of Bill and Melinda Gates Foundation and the impact they have had on global affairs and saving lives

3. Do What You Love

Statistics shows that most heart attacks occur on Monday morning. Maybe this has any to the fact that 52.3% of workers surveyed in US claimed they hate the job they're currently doing. 

Of course majority of the world end up doing what they actually never loved. Do you wish to join in or stand out? The only way to career freedom is the entrepreneurs' path. 

Even if you've got a job you love dearly today, what's the chance it's going to remain the same way with new a boss. Why not be your own boss, or be a member of a partnership where you are a constant factor not a mere variable.

4. Live Your Dream Life

If you are like me, you'll probably like a month holiday in London beaches. Or three weeks travels to fascinating cities while working and giving instructions from my cell phones and Slack Board.

It's much of the life I want. Maybe yours is a little bit different, but we all want some degree of freedom which I bet your 9 - 5 would not afford you such a luxurious life.

Think about it for a second, if the job you are currently doing could afford you all you want maybe you will have quit this article from the title. So I may not be able to express your life desires here but I believe your life deserve a better offer.

Remember your childhood dreams, how many of them have you forgone to take the stand that they are too childish just because they will cost you your job or ruin a four month salary.

Though a call to entrepreneurship doesn't imply it's a smooth road up the path, but with dedication, consistency and the right mentor-ship you'll probably just there sooner than you expected.

Life Long Learning

Co-founder and Chief Technology Adviser of Microsoft, Bill Gates is know to be an avid reader in areas that interest him such as transforming systems: how nations can intelligently develop, how to lead an organization, and how social change can fruitfully happen.

If you are a simple minded individual like me that desire a life long learning, being an entrepreneur will help you attain that with ease and necessity.