Confirmation Bias

the serial entrepreneur

Confirmation Bias

13th January 2019 Psychology 0

You wake up one day to conclude the sky is blue. Straight to Google you searched “Is the sky blue?”.

That’s the beginning of confirmation bias.

You really want to validate what you already believed to be true (that the sky is blue).

People are ready to believe a lie because they want it to be true.

The reason why little children learn faster than adults is simply because they have little to no pre-conclusions on how the world works.

Kids are very open at learning anything new, since they initially know nothing about the subject matter. To them, it is an exciting new path to learn.

But, for the most of us, our openness to knowledge come to a plateau at certain ages while becoming adults.

There we create for ourself a Len through which to evaluate the world. Our opinions have been rock formed.

Even when we are unsure about what a discovery is all about. We only pick our conclusions and start a ‘research’ on our biases on the topic.

We are only curious as much as the findings are resembling our conclusions.

What does that have to do with success?

Confirmation Bias is what happen when any link someone send to you online is probably another Ponzi scheme.

In fact, you had concluded you don’t need to follow the link. You already know what it is all about.

Similarly, you will conclude you cannot be an entrepreneur because you have always believe you are ‘called’ to be a teacher, lawyer or office worker.

It is all biases in our minds. You just crave to validate what we already believe.

What I have come to embrace in life is there is no truth, you can only try to be less wrong.

When the leadership guru, pastor and founder of EQUIP, John Maxwell wrote the book 21 Irrefutable Laws of Leadership in 1998, he was so sure about his ‘laws’ that he labeled them as ‘irrefutable laws’ (maybe the promoters pick that title).

However, in his revised and updated edition released in 2008 two of the Irrefutable laws were actually refuted by him.

This is not to tarnish the image of John Maxwell. In fact, I admire and respect him for such bold step.

In essence, this simple art taught me a great lesson. You have to be ready to let go of your old limiting beliefs even if it means refuting the irrefutable.

Our culture of foolish consistency will not take us to high grounds. If you don’t know something be ready to learn the living truth about it, going into the library with assumptions you don’t want to refute will do you no good.

Reality is never real. If something challenge your reality be ready to accept the new.

In business, learn to not go to market with biases you are more than willing to confirm to be true.

Go learn from your customers what they actually want not what you think they want.

Pick books on how elite marketers go about marketing and not assume you already have the public stunts to make your products go viral.

Be open to new insights and be ready to refute the irrefutable!

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